How to Niche
In This Video:
00:07 How do you niche? How do you refine your message?
01:07 The 3 Quick Tips
Hi there! It’s Marcus from Wellness Leadership Academy.
How do you niche? How do you refine your message?
We get a lot of people asking us “How do you niche? How do you refin e your message so that you can get the most positive response possible?” And you know, in our experience – Andy and my experience, we’ve realized that the more fun at your niche, the more clearer you get your message, the more precise that message is, the more success you’re going to have.
So, the more you define and refine your niche, the more clearer you are about the message, the more success you’re going to have. Now, I know I can hear some of you saying, “But that doesn’t make sense because if I have a big broad message, I’m going to reach more people and talk to more people. Therefore, have more success.” But nothing could be farther from the truth and I know it’s kinda intuitive. But all the work that both Andy and I have done with people, the more we see people niche, the more finite they get their message, the more success they have, the more clients they attract.
The 3 Quick Tips
So, what I want to show you is 3 quick tips that you can take to help you to niche down and refine your message.
The first one is I want you to imagine one person. Maybe just pick one person that you’ve loved to work with or one person that you’ve got great results with. Then what I want you to do is to think about one problem. What was the problem that they presented with. Because as we niche, what we want to do is make sure we’re really clear about what is the problem that people are actually presenting to us with. And then think about what’s 1 prescription that I can offer them.
And if you can get really clear about your 1 person, 1 problem, and 1 prescription, it’s going to help you to niche then. It’s going to help you to refine your message, going to help you to attract your ace avatar, those clients you just absolutely love to work with and those clients that are ready to work with you. In that way, you’re going to be adding so much more value to their lives. And they going to value your work so much more.
I’m Marcus Bird – Wellness Leadership Academy.