Last week you might remember our message focussed on the paralysing phenomena called STUFFITIS. Stuffitis is when you have so much to offer the world that it is nearly impossible to pick one thing to focus on. This then leads to confusion, overwhelm and eventually giving up trying to niche down. Well we got an amazing response to this post so I thought I would expand on it…


I am sure by now you have heard the importance of niching down and going out to market with one thing. This is important in a local setting but critical in the online setting. Once you know your niche the key is then to lead from the niche. Way to many holistic practitioners and coaches lead with there modality or lead from there point of view when your potential clients don’t care about you they just want to know if you understand their issue and can fix it.


Now one of the amazing things that happens when you get clear about your niche, remove the issue of stuffitis and get focussed, you can bring all of your to that one thing. If you connect with your golden thread, the thing you were brought here to do, then bringing all of you to that thing is essential. It allows you to express the authentic and vulnerable whole of you and bring all of your magic to that thing. This then allows you to become an ‘expert’ in the thing.


To often stuffitis is used as an excuse to not step into your thing, share your magic and reach your full potential. Right now, if this is you, we need you to step up and let go of all of the stuff and find your place. It is not only good for your business but may just be good for your health. I read some research from UCLA’s Cousins Center for Psychoneuroimmunology and the University of North Carolina where they have found that certain types of happiness can positively affect your genes and certain types of happiness can have a negative effect on your genes. These in turn affect your immune system and your overall well-being.


The interesting thing about this research is that: ‘happiness derived from relatively high levels of hedonic well-being — the type of happiness that comes from consummatory self-gratification had an adverse expression profile involving high inflammation and low antiviral and antibody gene expression.


‘Those that People who have high levels of what is known as eudaimonic well-being — the kind of happiness that comes from having a deep sense of purpose and meaning in life (think Mother Teresa) — showed very favorable gene-expression profiles in their immune cells. They had low levels of inflammatory gene expression and strong expression of antiviral and antibody genes’. [ADD THIS LINK:]


Ok so what’s that got to do with finding your place, your niche? Well when we see holistic practitioners and coaches find ‘there thing’ finally identify their niche and get out of stuffitis they’re happier, more passionate and more successful. This success does not come from just being able to express your niche to an audience and therefore make it easier for them to buy you but also the energetic quality of the practitioner is such that it encourages an energetic alignment which makes it even easier for the potential client to buy them. In this way you begin to attract your tribe, the people you are here to work with, and less chance of attracting those that you are not meant to work with.


So maybe it’s time to get super clear, let go of the fear of choosing your thing (it is already chosen you just have to accept it) and get on with the work you are truly here to do, it may just be good for your personal health and the health of your business.


Here are three steps that might help you to feel safer about letting go of stuffitis and find your place in the world, the world will thank you for it!


  1. Think back through your life and try and identify the things that you have always done. (For me I was always a good listener, a confidant to the point that in my school years many people would come and tell me their deepest, darkest secret because I would always honor their secret. Now having children of my own I can’t imagine why I kept these secrets, my kids can’t hold a secret for more than 5 minutes).
  2. Go somewhere quiet or meditate on the 3 questions from last week’s post.
  3. Imagine that you had 5 minutes to share your message with the world, what would you say?


Now as you know if you would like some support and help to get your message out to the world, have more purpose and meaning and maybe even have more well-being then join us in Melbourne, Perth or Toronto. So click here to find out more and book your ticket.


Oh and if you book now you get a ticket for a friend for FREE.


Andy and I look forward to supporting you to actualise your full potential as a holistic practitioner and coach, because now is the time and you CAN do it!



Marcus and Andy